Etsy Listing Photo Size (2026): What Etsy Recommends

Short answer: Etsy recommends listing photos at least 2000 pixels wide and 2000 pixels tall. Your first photo should be at least 635 x 635 pixels, or the listing may show up lower in Etsy search. Use .jpg, .png, .gif, .svg or .heic, keep files small, make the first photo landscape or square, and use your own photos of the item.

Last verified 20 Oct 2026 against Etsy's own help pages. Sources are linked in the table and at the end of this guide.

Etsy Listing Photo Specs at a Glance

Spec	What Etsy says
Recommended size	At least 2000 pixels wide and 2000 pixels tall, or more
First photo minimum	At least 635 pixels wide and tall, to avoid showing up lower in searches
Aspect ratio	Etsy does not set a fixed ratio. The first photo should be horizontal (landscape) or square
Thumbnail crops	Leave a border so square, portrait and landscape crops all work
File types	.jpg, .gif, .png, .svg, .heic (no animated .gif, no transparent .png)
File size	Images over 1 MB may not finish uploading; the create-listing help says files over 300k may time out
Photos and videos	Up to 20 photos and 2 videos (5 to 15 seconds) per listing
Colour	Convert to sRGB before uploading
Background	No required colour. Photos must be your own, of the actual item
Sources	Etsy image requirements, How to Create a Listing, Listing Image Requirements policy. Last verified 20 Oct 2026.

Etsy words the 2000 pixel figure as a recommendation. If you upload a smaller image you may see the message "Listings look best with photos at least 2000 pixels wide". Etsy says that message is only a suggestion and you should still be able to publish. The 635 pixel figure is the one Etsy ties to search placement, and it applies to the first photo.

You may also see "72 PPI" or "4:3" quoted as Etsy rules. Etsy's help pages state sizes in pixels and do not set a PPI or a fixed ratio. Many sellers in community threads use a 4:3 landscape frame because it crops well, which is a sensible choice, not a requirement.

Why 2000 Pixels Matters

Etsy crops and compresses your photos for search results, shop pages, the listing page and mobile. Its help center says your final image will most likely be cropped down from the original, and that photos may look less sharp after upload because of compression. A large original gives you room to crop without dropping below Etsy's recommended size.

Enlarging a small file does not fix it. Etsy notes that increasing the size of an image may lose resolution and cause pixelation, while decreasing it does not lower resolution. Shoot or export big, keep the master file, and let Etsy do the shrinking.

The First Photo and Thumbnail Crops

• Make it horizontal or square. Etsy says this keeps the centre focal point inside the cropped thumbnail views.
• Leave a border. Etsy asks for enough space that the thumbnail can be cropped to square, portrait and landscape without cutting off the product.
• Shoot further back than you think you need and keep the most important part of the item in the centre.
• Use the thumbnail adjustment tool when you create or edit a listing to preview each crop.
• Match the shapes. Etsy says the first photo dictates the shape of the photos that follow, so use one shape for the whole gallery.

Etsy's thumbnail tips also say "Avoid square crops. Upload horizontal or landscape images." Since square is still allowed for the first photo, treat landscape as Etsy's preferred shape and square as fine if it suits your product.

Etsy's Own-Photo Rule (and AI Images)

Size is not the only rule. Etsy's Listing Image Requirements policy says sellers must use original photos of the actual product buyers will receive, either taken by you or by someone you hired, not renderings or stock photos. There are limited exceptions: for personalized items the first image must show a finished customized item, and computer-generated mockups may appear in additional images; for some designs printed by a production partner, a mockup is allowed.

In practice: make your first photo a real photo of the real item. Edits such as cropping, resizing, colour correction and cleaning up the background are part of normal photo work. Check Etsy's policy before using generated scenes in a listing, and use them freely in ads, social posts and your own website.

File Types, File Size and Colour

File types. Etsy supports .jpg, .gif, .png, .svg and .heic only. Animated GIFs and transparent PNGs are not supported, and transparent areas appear black. Flatten cut-outs onto a solid background before uploading.

File size. Etsy's image help page says images over 1 MB may not finish uploading, especially on slower connections. Its create-listing help is stricter and says files bigger than 300k may time out. Compress large files before uploading.

Colour and rotation. Etsy converts images to sRGB, so convert before uploading if colours look wrong. Etsy auto-rotates photos using camera data; if one still uploads sideways, rotate it in an editor.

Common Problems and Fixes

Problem	Likely cause	Fix
"Listings look best with photos at least 2000 pixels wide"	Image under 2000 px wide	Re-export from the original at 2000 px or more
Upload never finishes	Large file on a slow connection	Compress the file and retry
Black background on a cut-out	Transparent PNG	Flatten onto white or a solid colour
Product cut off in search	Tight framing or a portrait first photo	Shoot wider, use landscape, adjust the thumbnail
Colours look dull or shifted	CMYK or a wide-gamut profile	Convert to sRGB
Photo uploads sideways	Camera orientation data	Rotate in an editor and re-save

Etsy Listing Photo Checklist

Etsy's Seller Handbook suggests using your photo slots for multiple angles, close-ups of detail and texture, and lifestyle images that show the item in use, natural light rather than flash, a simple neutral background, and no text overlays or collages in the first thumbnail. A practical gallery:

1. First photo: the real item, centred, landscape, plain or simple background.
2. Second and third angles (side, back or three-quarter).
3. Close-up of material, texture or craftsmanship.
4. Scale: in a hand, worn, or next to an everyday object.
5. In use or in a room.
6. Variations: every colour or size option you sell.
7. Packaging or gift wrap, if you offer it.
8. A 5 to 15 second video.

A clean first photo matters most. Our guide to white background product photography covers simple setups, and our guide to optimizing Etsy listings covers titles, tags and what happens after the click.

Check What Your Listing Is Missing

The right size prevents technical problems. It does not tell you which shots your gallery lacks. Run a listing through the Listing Image Score to see where a gallery is thin. Scoring is optional; you can go straight to creating images.

To create them, the AI product photography tool turns your own product photo into clean packshots and channel-ready crops, and generates lifestyle scenes and video for ads, social and your own store. There are no prompts to learn: Picjam suggests the shots a product needs, based on large volumes of product images and sales data.

Etsy Shop Banner and Logo Sizes

Asset	Etsy size
Logo	500 x 500 px recommended
Profile photo	400 x 400 px recommended
Team logo	170 x 100 px recommended
Order receipt banner	760 x 100 px minimum
Mini shop banner	1200 x 160 px minimum, 1600 x 213 px recommended
Big shop banner	1200 x 300 px minimum, 1600 x 400 px recommended
Carousel banner (Etsy Plus)	1200 x 300 px recommended
Collage banner (Etsy Plus)	600 x 300 px (2 images), 400 x 300 px (3), 300 x 300 px (4) minimum

Frequently Asked Questions

What is the best Etsy listing photo size?

Etsy recommends listing photos at least 2000 pixels wide and 2000 pixels tall. Your first listing photo should be at least 635 x 635 pixels so the listing is less likely to show up lower in Etsy search.

Is 2000 x 2000 required on Etsy?

No. It is Etsy's recommended size, not a hard upload block. Etsy may show a suggestion that listings look best with photos at least 2000 pixels wide, but you can still publish. The minimum Etsy ties to search placement is 635 pixels for the first photo.

What aspect ratio should Etsy photos be?

Etsy does not set a fixed ratio. It says the first photo should be horizontal (landscape) or square, and its thumbnail tips favour landscape. Many sellers use 4:3 landscape. Leave a border so square, portrait and landscape crops all work.

What file types and file sizes does Etsy accept?

Etsy supports .jpg, .gif, .png, .svg and .heic. Animated GIFs and transparent PNGs are not supported. Etsy says images over 1 MB may not finish uploading and files over 300k may time out, so compress large files.

How many photos can I add to an Etsy listing?

Etsy lets you add up to 20 photos and 2 videos to each listing. The videos can be 5 to 15 seconds long.

Can I use AI-generated images on Etsy?

Etsy's policy requires original photos of the actual item, not renderings or stock photos, with limited exceptions for personalized items and some production-partner designs. Use a real photo of the item as the first image and check Etsy's policy before using generated scenes.

Last verified 20 Oct 2026 against Etsy Help: Requirements and Best Practices for Images in Your Etsy Shop and How to Create a Listing, and Etsy's Listing Image Requirements policy. Etsy can change its requirements, so check its help center before a large upload.