Turn product photos into UGC-style video

Placeholder copy from marketing. Make try-on, fit-check and street-style clips from images you already have. No creators to brief, no reshoots.

Hook
Try-on
Close-up
Why it matters

Social video at catalogue speed

KEEP THE FEED MOVING

Keep the feed moving

Fresh clips for TikTok, Reels and paid social, without waiting for another shoot.

START WITH YOUR EXISTING ASSETS

Use what you have

Turn generated or uploaded product images into short video, no new shoot required.

CONSISTENCY BUILT IN

Stay on brand

Keep the same model, garment details and visual style across every product clip.

UGC formats

One product photo, six UGC formats

Every clip below was made from the single photo at the top. No reshoot, no creator, no extra styling.

Olive green cable-knit jumper ghost mannequin on a soft grey backgroundOriginal input1:1
Your product photo
▼
Becomes
Format 1
▶
9:16 · 8s

Fit check

TikTokReelsPDP

A fit check video shows how the garment sits and moves, helping shoppers judge the fit before they buy.

Format 2
▶
9:16 · 12s

Try-on haul

Paid socialReels

A try-on haul video shows the piece styled multiple ways, giving shoppers outfit ideas and your social ads more variety.

Format 3
▶
9:16 · 10s

Get ready with me

TikTokStories

A get ready with me video puts the garment into a familiar styling routine, making it easy to feature on TikTok and Stories.

Format 4
▶
9:16 or 1:1 · 6s

Detail and texture

PDP galleryAds

A close-up product video brings knit, stitching and texture into view, helping shoppers inspect the details they cannot feel online.

Format 5
▶
9:16 · 8s

Street walk

ReelsCampaign

A street-style video shows the garment moving in a real setting, helping shoppers picture it in everyday wear.

Format 6
▶
4:5 · 6s

360 turnaround

PDPMarketplaces

A 360 product video shows the front, sides and back, helping shoppers understand the garment’s shape and drape.

What you can do

From still image to scroll-stopping clip

Picjam turns the product photos you already have into short UGC-style videos, directed by you and sized for every social placement.

Image to video AI

Turn any product photo into a UGC video

Pick an on-model image from your gallery, or upload one from a past shoot, and Picjam animates it into a short clip with natural movement. The garment keeps its exact colour, print and fit from the original photo, so the video matches your product page.

  • Works with Picjam-generated images and your own uploads
  • Fabric drape, hems and prints stay true to the still
  • One click from the image viewer, no editing software
Start with an AI virtual model →
StillInput
Same frame, moving
▶
Output
Image + video to generate · 5:4 overall

Left: a clean on-model still with a small “Make video” chip over it. Right: the same frame as a 5s loop where the model shifts weight and the hem moves. Identical crop so the change reads instantly.

Screen recording
▶
5:4 · 10s
Video to generate · product UI

Screen recording of the Picjam video prompt box. Cursor types “slow turn, then walk toward camera”, presses generate, cut to the finished clip playing in the viewer. Crop tight to the panel and hide account details.

AI video prompts

Direct the motion with a simple prompt

Choose a ready-made format like a fit check or street walk, or describe the movement you want in plain words. Picjam handles pacing, camera movement and framing so the clip feels filmed on a phone, not rendered.

  • Preset UGC formats for the most common social clips
  • Write your own direction: turn, walk, sit, adjust a collar
  • Regenerate in seconds until the take is right
See campaign and lifestyle shoots →
Vertical video for TikTok and Reels

Social-ready 9:16 video for every placement

Every clip exports in vertical 9:16 for TikTok, Instagram Reels and Stories, with 4:5 and 1:1 for feed posts and product pages. Use the same AI model across all of them so your social content looks like one creator, week after week.

  • 9:16, 4:5 and 1:1 aspect ratios
  • Consistent saved models across every clip
  • Commercially licensed for organic and paid social
Create a custom AI model →
Feed9:16
Story9:16
Ad4:5
Image to generate · mockup

One clip shown in three generic phone frames: a feed post, a story with a progress bar, and a sponsored ad with a Shop now button. Draw the UI generically, with no platform logos.

Batch grid
▶
5:4 loop
Video to generate · product UI

A 4 × 3 grid of SKU tiles from one collection. Four tiles are playing short clips, the rest are stills, with a progress bar reading “36 of 48 videos ready”. Shows scale at a glance.

Bulk video generation

Generate UGC video for a whole collection

Add video to a batch and Picjam makes a clip for every SKU in the drop while it generates your stills. Launch a new collection with product page video and a week of social content already done.

  • One video per SKU, generated alongside your images
  • Same model, format and styling across the collection
  • Review and download everything from one gallery
Learn about batch generation →
Made with Picjam

One photo in, one clip out, for any product type

Four examples, each made from a single product photo.

Input
Video
▶
6s
Detail and texture

Chunky knit jumper

Prompts M1a to M1c

Cream cable-knit jumper. Hands stretch and release the knit, then a slow pan across the cable pattern.

Input
Video
▶
8s
Street walk

White leather sneakers

Prompts M2a to M2c

Framed low on the feet and pavement, walking toward camera in late-afternoon light.

Input
Video
▶
8s
Fit check

Mid-wash denim jacket

Prompts M3a to M3c

Mirror fit check in a bright bedroom with a slow front-to-back turn.

Input
Video
▶
6s
360 turnaround

Linen midi dress

Prompts M4a to M4c

Slow on-the-spot turn against a warm-grey wall so the drape and back detail read clearly.

How it works

How to make UGC video in 3 steps

Step 1UI still

Pick an image

Choose a generated or uploaded photo.

Image to generate

Gallery screenshot with one on-model image selected and the Make video action highlighted.

Step 2UI still

Choose the format

Fit check, walk, spin or your own prompt.

Image to generate

The video panel with format chips visible and the prompt box half-typed.

Step 3UI still

Export for social

Download 9:16 MP4 ready to post.

Image to generate

Finished clip in the viewer with the Download button and ratio options showing.

Results

What fashion brands get from Picjam

Real numbers from brands replacing studio shoots with Picjam.

“Quote from the Twelve Twenty Eight case study goes here. Two lines, specific, with a number in it.”

Steven Walsh · Founder, Twelve Twenty Eight
Read the case study →
92%
less annual photography spend
Studio shoots
With Picjam
$60→$4
cost per garment
Before
With Picjam
4×
faster time to catalogue
Traditional
With Picjam
Note for marketing

These are photography stats from the existing tool pages. Swap one for a video stat when we have it, such as ad CTR or watch time on Picjam clips.

Pricing

Which plans include UGC video?

Video and UGC generation starts on Studio. Every plan above it includes it too.

Starter

For small sellers getting started with AI product imagery.

$16/ month
Billed $192 yearly
Get Starter
Video and UGC generation
Studio and lifestyle imagery
Virtual models
Most popular

Studio

For brands getting their catalogue on-brand and into market.

$79/ month
Billed $948 yearly
Start with Studio
Everything in Starter, plus
Video and UGC generation
Save your unique model
Style products together with StyleWith

Scale

For brands needing thousands of SKUs per year, with a batch production system.

$899/ month
Billed $10,788 yearly
Book a demo
Everything in Studio, plus
Video in every batch, for whole drops
Priority rendering
Dedicated success contact

Enterprise

Fully managed for brands running Picjam as content infrastructure.

Custom
Contracted volume
Book a demo
Everything in Scale, plus
100% managed by Picjam
4-point human QA on every image and video
Unique models built for your brand
Compare all plans →Prices in USD, billed yearly. Credits are used each time you generate or edit an image or video.

Frequently asked questions

An AI UGC video generator turns product photos into short, user-generated-style videos, the handheld try-on and fit-check clips that perform on TikTok and Instagram. Picjam animates your on-model images into vertical clips with natural movement, so you can post social video for every product without booking creators or running a shoot.

No. All you need is a product photo. Picjam places your garment on an AI model, then turns that image into video. You can reuse the same saved model across every clip, so your social feed looks like one consistent creator rather than a mix of strangers.

Picjam makes the formats fashion brands use most: mirror fit checks, try-on hauls, get-ready-with-me clips, fabric close-ups, street walks and 360 turnarounds. You can also write your own prompt to direct the movement, such as a slow turn followed by a walk toward camera.

Yes. Videos made on a Picjam plan are licensed for commercial use, including paid social, product pages and marketplaces. Ad platforms like Meta and TikTok have their own rules for labelling AI-generated content, so check them when you upload. Picjam exports 9:16, 4:5 and 1:1 to fit every ad placement.

They shouldn't. Picjam makes product videos in a UGC style, not fake testimonials, so there are no talking-head clips claiming to be real buyers. We recommend labelling AI-generated video wherever you post it, which keeps your brand on the right side of platform rules and consumer law.

Video and UGC generation is included on Studio and every plan above it, including Scale and Enterprise. The Starter plan covers studio and lifestyle images, with video available as an upgrade. Compare plans on our pricing page to find the right fit for your catalogue size.

Explore

More tools for your product imagery

Turn every product photo into UGC video

Start making fit checks, try-on hauls and street-style clips today. No creators, no reshoots, no minimum catalogue size.